In this must-watch video below, IDEO founders Tom and David Kelley, talk to Charlie Rose about their new best-selling book, Creative Confidence, which I look forward to reading. Some key para-phrased quotes are below this video for a peek. David Kelley is also founder of
Stanford d. school. Great conversation.
Design-thinking is a methodology or process vs. creativity.
Design is a way of thinking about a solution to a problem or what needs to be changed.
Design has become a team sport . .. it is the glue that brings together these high-performance teams . . . rather than "the guys" who are making it beautiful at the end of the project.
Twenty-five years ago, design was relegated to the kids' table. Now design has become central. We get to sit in those Board rooms and we have a chance to have a bigger impact on the world.
We've got to stop this process of dividing the creatives from the non-creatives because everybody is creative unless it's "beaten out of them." Or if parents steer kids toward ""safer" options.
Tom Kelley goes on to tell a great story about a student who loved music and hated to practice. He thought that if one is good at something, you didn't "have to" practice. This student had the incredible opportunity to meet YoYo Ma and during the meeting said how great it must be not to have to practice. YoYo Ma responded to the student that he still practiced six hours a day.
You've got to work at it.
Related The Daily Riff:
Steve Jobs: Liberal Arts Essential for Innovation
How the Arts Prepare Students for Every Discipline