Daughter came home from school asking, okay, strongly requesting, me to drop everything I was doing to watch this video which was viewed in her history class. Little did I realize that I was the 57 millionth person who watched this video - feeling like I've been under a rock. And, of course, there is controversy here and here.
It's an amazing video on many levels - take the 30 minute ride. - CJW
Update: As of Friday afternoon, the number is 80 millionth according to WSJ. Bill Maher on Friday night pointed out that no matter what anyone thinks of the surrounding controversy, it certainly is better for youth to be on Facebook talking about changing the world, and actually maybe even doing something about it, than just spending some inane time talking about how uncool some classmate is . . .
Update: This weekend, George Stephanopoulos on ABC's This Week said Kony reached nearly 100 million hits. His panel generally agreed with the positive game-changing aspect of the film with the exception of Mary Matalin, who was concerned her 13-year old daughter would not be able to distinguish a fraudulent film from the real deal nor could she necessarily discern what is fact and what is hype. True points but could not the same be true for corporate or governmental propaganda? This weekend when my own daughter and I talked about some of the facts and where the money was going, she was visibly disappointed but shrugged and thought the movement would still be doing a service. When asked the "What if another person came out with a completely made-up cause and documentary - how would you know?" She said "I could definitely see that happening." It's interesting to note how different this generation is with regard to trust in messaging.
Related: You don't have to be Kony 2012 to tell your non-profit's story on YouTube