Many of the Innovation Generation are deeply worried about the future of the planet, seek healthier lifestyles, and want to make a difference more than they want to make money. . . . . But they are swimming against the tides of tradition. A lot of parents still harbor hopes that their children will pursue prestigious careers and be economically better off than they are. . . . Too many teachers and employers still reward the 'old school' behaviors of deference to authority and striving for 'success,' conventionally defined - and count on carrots and sticks . . . . for motivation.Tony Wagner, Harvard-educated author, Educator, Collaborator, Creating Innovators, The Finland Phenomenon with Bob Compton, The Global Achievement Gap